How can you be sure that you're generating the most qualified leads with your targeted ads? While there's no sure fire way to tell, there's an optimization strategy you may be missing: behavioral targeting.
Behavioral targeting is an advertising strategy where artificial intelligence is used to search online behavior and browsing patterns to surface advertisements that are the most relevant to website visitors. You might use behavioral targeting to improve campaign effectiveness and website performance.
So, now we know that behavioral targeting helps reach those leads who are intending to make purchases. But what about the potential customers who are in a different stage of their journey? Stay tuned for our upcoming post on: predictive behavioral targeting.
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