The Ultimate Instagram Hashtag List For 2022
Before we get into the trendiest hashtags in 2022, let's first discuss the different types of hashtags and their objectives.
Hashtags are highly versatile little pieces of text. They can build a community, make your account more visible, or simply attract like-minded individuals to your account.
Before choosing a group of hashtags for your posts, take a look at the most common ones you can use and their categorizations.
Best Instagram Hashtags for Companies
Whether you’re a social media manager at a company, an owner of a small business, or a sole proprietor, you can use the following hashtags to get more visibility on Instagram.
Product or service hashtags. Companies use product hashtags for posts related to their product and service offerings. This will usually be general, such as #hairsalon or #knitwear.
Industry niche hashtags. These hashtags are used to indicate the specific work you do and are narrower than your product or service hashtags. Examples include #blackhairsalon or #handmadeknits.
Branded hashtags. Branded hashtags help you build a community specifically around your brand or business. This can be a slogan. It can also be the name of a specific product that you offer or even your business name.
Campaign hashtags. If you’re running a sponsored ad, you can use a unique hashtag to keep track of activity relating to the campaign.
User-generated content hashtags. This type of hashtag is created specifically for your customers. These are different from product, branded, and campaign hashtags because you, the company, can’t influence what gets posted. Other people can visit this hashtag to see unfiltered and unsponsored photos of your product.
Instagram community hashtags for your industry. These hashtags are great for getting more visibility among other Instagrammers who do what you do. For example, if you were a knitter, you might post in #knittersofinstagram.
Best Instagram Hashtags
#follow (675.8M posts)
#love (2.1B posts)
#instagood (1.5B posts)
#fashion (1B posts)
#photooftheday (972.4M posts)
#art (863.8M posts)
#photography (836.6M posts)
#instagram (785.2M posts)
#beautiful (779.7M posts)
#picoftheday (682.5M posts)
#nature (681.5M posts)
#happy (661.6M posts)
#cute (651.7M posts)
#travel (600.4M posts)
#style (595.3M posts)
#followme (587.5M posts)
#tbt (584.4M posts)
#instadaily (570.8M posts)
#repost (550.7M posts)
#like4like (536.3M posts)
#summer (521.1M posts)
#beauty (482.8M posts)
#fitness (476.7M posts)
#food (467.4M posts)
#selfie (460.7M posts)
#me (459.9M posts)
#instalike (454.5M posts)
#girl (441.6M posts)
#friends (429.7M posts)
#fun (427.5M posts)
#photo (427.4M posts)
#smile (421.7M posts)
#family (405.5M posts)
#life (402.2M posts)
#music (390.3M posts)
#ootd (388M posts)
#makeup (361.4M posts)
#likeforlike (358.1M posts)
#likeforlikes (335.4M posts)
#model (328.7M posts)
#dog (325.8M posts)
#design (302.1M posts)
#follow4follow (300.1M posts)
#amazing (299.1M posts)
#lifestyle (297.2M posts)
#motivation (297.1M posts)
#sunset (295.1M posts)
#igers (294.3M posts)
#explore (290.4M posts)
#handmade (290.2M posts)
#nofilter (285.7M posts)
#beach (279.2M posts)
#foodporn (275.4M posts)
#instamood (266.3M posts)
#sun (264.6M posts)
#artist (262.7M posts)
#dogsofinstagram (260.3M posts)
#일상 (255.8M posts)
#cat (253.6M posts)
#drawing (250M posts)
#sky (248.5M posts)
#followforfollow (245.3M posts)
#f4f (243.8M posts)
#l4l (241M posts)
#hair (233.4M posts)
#flowers (229.9M posts)
#followforfollowback (227.8M posts)
#funny (227.4M posts)
#gym (222.4M posts)
#moda (221.7M posts)
#photographer (219.4M posts)
#likeforfollow (218.4M posts)
#tagsforlikes (218.4M posts)
#wedding (218.2M posts)
#bestoftheday (215.2M posts)
#baby (214.1M posts)
#memes (213.8M posts)
#inspiration (213.4M posts)
#instafood (211.2M posts)
#vsco (205.9M posts)
#foodie (203.6M posts)
#vscocam (203M posts)
#instapic (200.3M posts)
#girls (200.2M posts)
#workout (194.2M posts)
#pretty (189.3M posts)
#yummy (184.3M posts)
#home (183.8M posts)
#fit (182.8M posts)
#party (180.5M posts)
#lol (180.1M posts)
#healthy (179.6M posts)
#naturephotography (179.6M posts)
#nails (178.9M posts)
#illustration (178.3M posts)
#landscape (175.7M posts)
#blackandwhite (175.1M posts)
#catsofinstagram (173.6M posts)
#cool (172.9M posts)
#puppy (172M posts)
#night (135.4M posts)
#catsofinstagram (133.2M posts)
#nails (132.9M posts)
#tattoo (132.4M posts)
#happiness (132.1M posts)
#instafashion (132.0M posts)
#work (130.6M posts)
#architecture (128.9M posts)
#japan (128.5M posts)
#weekend (127.5M posts)
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