An often untapped source for high-impact marketing is partner collaboration. Finding a partner with whom to create a piece of content is highly effective both in terms of engagement and costs. Partners will have a different perspective and can provide insights that you might not have considered. Plus, the backlinks are valuable from an SEO perspective. The assets you create with your partner can be shared with both of your brand's networks, expanding your exposure and enabling you to reach new audiences.
Simple ways to create these partnerships include offering a guest blog post, inviting a speaker to join you on a webinar, or creating an infographic that showcases both companies' expertise.
Make sure to choose your partners wisely. Your partner should have shared values, a strong following, and provide value to your target audience.
Click here to ask questions about how to align your brand with ideal partners.