The average cost per click (CPC) per industry?

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you'll learn:

  • A more thorough definition of cost per click.

  • Why CPC is important to you and your PPC campaigns.

  • How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.

A "click" on one of your PPC text ads or display banner ads represents a visit, or an interaction with your company's product or service offering. Every click in a PPC campaign represents attention from a person who is searching for something that you offer. This attention is what you're buying, as an advertiser, so it's important to note two factors:

  • What type of attention you’re going after, and

  • How much you’re paying for it.

The average CPC across all industries is about $2. Below you can find average CPC benchmarks for 20 common industries in both search and display on AdWords:

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