Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you'll learn:
A more thorough definition of cost per click.
Why CPC is important to you and your PPC campaigns.
How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.
A "click" on one of your PPC text ads or display banner ads represents a visit, or an interaction with your company's product or service offering. Every click in a PPC campaign represents attention from a person who is searching for something that you offer. This attention is what you're buying, as an advertiser, so it's important to note two factors:
What type of attention you’re going after, and
How much you’re paying for it.
The average CPC across all industries is about $2. Below you can find average CPC benchmarks for 20 common industries in both search and display on AdWords:
Click here to schedule a complimentary Google PPC campaign performance review.